Play in this article ↓TREASURE’s SHOCK Arrives November 2: A New Hip-Hop Single and the Start of “Act 2”
Published:
- Category: News
- Artist: TREASURE
KPOP NO1 Editorial · Sources checked November 1, 2026 · Updated November 4, 2026
Update, November 2, 2026: SHOCK is out. TREASURE’s official channel posted the SHOCK MV on the evening of November 2 (KST), with the 6 p.m. release. It runs 2 minutes 53 seconds, and when we checked on November 4 at 12:48 p.m. KST it had 15,748,178 views. The official fanchant video followed on November 3.
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Official video · TREASURE (트레저) / YouTube
Watch the original on YouTube ↗· New to the group? Read our TREASURE starter guide.
Update, November 1, 2026: YG LIFE now lists a SHOCK D-1 poster, dated November 1, in its official archive. It is the next dated rollout item after the October 31 MV teaser. The single is still scheduled for November 2; this update does not mean the full song is already out. See YG LIFE’s official archive.
Update, October 31, 2026: the SHOCK MV teaser and the song credits are out. They’re in a new section near the end. The rest of the article is unchanged.
TREASURE are coming back with a digital single, SHOCK, on November 2 at 6 p.m. KST. YG Entertainment says it continues the hip-hop direction the group took on its June mini album, and Executive Producer YANG HYUN SUK calls it the start of TREASURE’s “full-fledged Act 2.” Here’s what YG and TREASURE’s official channel have confirmed.
What’s confirmed
- Release: digital single SHOCK, November 2, 2026, 6 p.m. KST. TREASURE official YouTube
- Announced: in YG’s 2027 roadmap, published on October 14. YG Entertainment report
- First look: on October 26 (KST), the channel posted a short video titled TREASURE - Digital Single [SHOCK], with a pre-save link.
Official video · YouTube / YouTube
Watch the original on YouTube ↗What YG said
On October 14, YG published a post titled “FROM YG,” written by YANG HYUN SUK, setting out plans for BABYMONSTER, TREASURE and two new groups. For TREASURE, the plan was short and specific: “TREASURE will return with the digital single ‘SHOCK’ on November 2.”
YG explained the direction too. TREASURE had “pursued a musical transformation by making every track on its mini album ‘NEW WAV,’ released this past June, a hip-hop song,” and “will continue in the same direction with its upcoming release.”
YANG HYUN SUK described the change in his own words: “TREASURE is making its biggest change yet in musical direction.” He introduced SHOCK as another song with a powerful hip-hop sound. He also set out what comes after it: “I ask for your continued anticipation and support for TREASURE’s full-fledged Act 2 activities, which will begin with this new song and continue into 2027.”
Our take: “Act 2” is a big label for a single, but YG is clear that SHOCK is a start, not a one-off. Watch for what follows it in 2027.
Where SHOCK comes from: NEW WAV
To hear the direction YG describes, go back to June. NEW WAV, TREASURE’s fourth mini album, came out on June 1, 2026, with four tracks. Search on YouTube ↗
| # | Song |
|---|---|
| 1 | IF I |
| 2 | ZOOM ZOOM |
| 3 | NALLY-NA (HYUNHAYO) |
| 4 | DANGER |
The IF I music video went up on the official TREASURE channel on June 1 at 6 p.m. KST.
Official video · TREASURE (트레저) / YouTube
Watch the original on YouTube ↗The bigger YG picture
TREASURE’s single is one part of YG’s fall schedule. In the same post, YG said BABYMONSTER would release a new song in October, followed by a new album early next year, alongside their second world tour. YG also gave an update on its two new groups, a five-member boy group and a four-member girl group. Both are set to record their demo tracks by the end of this year, and their debut dates will be fixed once title tracks are chosen.
YANG HYUN SUK closed with a promise: “At the end of this year, I will return through a YG ANNOUNCEMENT video with more exciting and welcome news.”
How to get ready
- Pre-save SHOCK. The link is in the description of the official SHOCK video.
- Play NEW WAV in order. It’s four songs, and it’s the direction YG says SHOCK continues.
- Watch the IF I dance performance video on the TREASURE channel to see how the hip-hop turn looked on stage.
What we’re still checking
The October 31 update below supersedes the earlier wait for teaser and credit information. We’ll add another dated update after checking the November 2 release.
Update, October 31: MV teaser and credits
- MV teaser: the SHOCK M/V teaser went up on TREASURE’s YouTube channel at midnight KST on October 31. It’s 31 seconds long and repeats the release time: November 2, 6 p.m. KST. This is a preview, not the full music video. TREASURE — SHOCK M/V TEASER
- Credits: YG’s credit poster, posted on YG LIFE on October 30, lists the songwriters. YG LIFE: SHOCK credit poster
| Role | Credited |
|---|---|
| Lyrics | BIGTONE, EAST, Ned Houston, KOREANGROOVE |
| Composition | YG, P.K, 2K, EAST, Ned Houston, Hadar Adora |
| Arrangement | YG, P.K, 2K |
- A YG throwback: the poster says SHOCK contains an interpolation of “Hot뜨거” by 1TYM, an earlier YG hip-hop group. The song title is written that way on the poster. That fits YG’s description of SHOCK as another hip-hop song.
Official video · TREASURE (트레저) / YouTube
Watch the original on YouTube ↗Our take: borrowing from 1TYM is a clear signal. YG is tying TREASURE’s “Act 2” to its own hip-hop history, not just to current trends.
The full MV and song arrive on November 2 at 6 p.m. KST. TWS release their new single album at the same time. Our TWS news
Where to go next
- Hear the direction: IF I MV
- Read the roadmap: YG’s October 14 report
- More from YG: the BLACKPINK starter guide
- More K-pop news: all news on KPOP NO1
Sources
- YG Entertainment: BABYMONSTER and TREASURE Comebacks, Followed by Debuts of Two Rookie Groups: YANG HYUN SUK Unveils YG’s 2027 Roadmap (October 14, 2026)
- TREASURE official YouTube: Digital Single SHOCK (October 26, 2026), IF I M/V (June 1, 2026), SHOCK M/V TEASER (October 31, 2026)
- YG LIFE: TREASURE — SHOCK credit poster (October 30, 2026), SHOCK M/V TEASER post (October 31, 2026)
- NEW WAV track list: Search on YouTube ↗