LE SSERAFIM HOT: A Love Song to Doing What You Love

The idea: giving your all to what you love

The Korea Times reported the album on February 17 with a 30-second teaser of ice melting in a burning fire, turning into the group's logo and ending with the phrase "I'M BURNING HOT." The agency, Source Music, said the album captures the group's passionate attitude of giving their all to what they love. It was the group's first work in seven months, after CRAZY reached No. 7 on the Billboard 200, the group's third consecutive top-10 entry. The Korea Times, February 17

The group's own trailer, Born Fire, went up on February 21, and the first video teaser arrived on March 12.

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Start with HOT

At the March 14 showcase, the members described the title track as a heartfelt, autobiographical anthem about chasing passion without fear of the outcome. It carries subtle rock and disco elements, and the Korea Times called it the group's most serene and emotional melody yet. The Korea Times, March 14

Huh Yunjin, who helped craft the track, said it has a dualistic feel: calm yet dynamic, cold yet burning. Leader Kim Chaewon said that while people tend to think being cynical is cool, the group believes pouring your heart into what you love is truly cool. The music video went up on HYBE LABELS on release day.

The comeback showcase was posted on the channel the next day.

Archival photo: LE SSERAFIM at the EASY CRAZY HOT tour stop at Climate Pledge Arena in Seattle, September 17, 2025. Credit: David Lee, Wikimedia Commons, CC BY 4.0. Linked from Wikimedia Commons at a smaller size; no other edits by KPOP NO.1.